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The cigarettes are available in most European Union countries except the UK and Ireland. The brand is sold in over 90 countries worldwide.
West was introduced to the German market in 1981 and was only available in tobacco goods shops. It was introduced with advertising stating West was a “quality marque at a fair price” on the German market. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second-strongest cigarette brand in Germany. It is available in the United States and distributed by Commonwealth Brands.
West sponsored small German Formula One team Zakspeed from 1985 to 1989, and Sito Pons’ Motogp team between 2000 and 2002. It was the principal sponsor of the McLaren Formula One team (as West McLaren Mercedes), from 1997 to July 2005, and Slovak Extraliga from 1997 to 2001. West terminated its relationship with McLaren due to a European Union ban on tobacco advertising. West also sponsors numerous amateur cage fighters.