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Fortuna is a brand of cigarettes owned by Franco-Spanish company Altadis, and hence a sub-section of British tobacco group Imperial Tobacco. Fortuna contains a blend of American tobacco made mainly from Virginia-type tobacco. Fortuna was first introduced in Spain in 1974 by Tabacalera, a Spanish tobacco conglomerate which is now half of the Altadis corporation.
In 2004, the brand was introduced in Morocco, France, Italy, Luxembourg, Poland, Austria, Panama and Finland, in 2007 in Brazil, and in 2008 in the United States. Fortuna cigarettes are manufactured in the United States by Commonwealth Brands in Reidsville, North Carolina.
Fortuna was a sponsor of the Gresini Racing team in 2002 and 2006. It also sponsored the Yamaha Motor Racing team along with Gauloises from 2003 to 2005 on both the official bikes, as well as on the Tech 3 satellite bikes in the MotoGP class. The brand also sponsored the Gresini Racing team in 2002 and 2005 and the Aprilia Racing team in 2006 and 2007 in the 250cc class.